What are the 4 Key Content Types You Need to be Using?

In the previous article, “Turning Visitors into Clients”, we discussed social media not yet being a big deal for our industry’s demographic, with the one exception of blogging.  According to one survey 85% of participants believe a blog helps establish a vendor’s credibility.  The data shows that if your firm posts high-value, insightful content thatothers are sharing, a blog raises your company’s profile in the buyer’s mind substantially.

In this article, we will look at 4 types of blog content and the relative effectiveness of each in building audience integrity. It is based on traffic analysis of 422 blog posts published over a two-year span. The goal of the study was to find out what kinds of content drove the most traffic, both short and long term, and which kinds of content have the longest “shelf-life.”

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InvestCloud’s 3 Organizing Principals: Fulfillment, Function & Form

 asset management cloud CLIENT REPORTING family office cloud family office reporting hedge fund cloud investment management cloud john wiseAs Mick Jagger wrote, “If you try sometimes, you get what you need”. At InvestCloud’s User Conference, CEO John Wise and team relate how Fullfilment, Function and Form enable clients to have an amazing digital client experience. Click on image to view more.